National Higher Education Institution

The Cicero Group utilized stakeholder in-depth-interviews and a nationally representative quantitative survey of prospective students to produce an actionable segmentation solution of prospective students that exist in the market, each differentiated by attitudes, behaviors, lifestyle, media consumption and programs of interest. Additionally, the Cicero Group built a robust algorithm (typing tool) which was implemented into the admissions cycle, allowing for prospective students to have specific information presented to them based on segment membership