Marketing
Marketing in higher education poses unique challenges. Millions of dollars are spent each year by marketing institutions for prospective students, often with little capacity to understand or measure impact. For example, in online marketing, click-through rates for institutions of higher education are often below two percent, with cost per click for specific programs sometimes in excess of $50. Calibrated targeting, positioning, and messaging is critical for institutions looking to compete the enrollment process. Cicero leverages cutting-edge research and analytics to measure the impact of institutional brands; to accurately define and target prospect segments; and to optimize marketing mix, positioning, and messaging to improve marketing ROI in higher education.
Process
Institutions and programs can rapidly outgrow their existing admissions processes, resulting in burdensome processes for prospective students, leading to frustration, consideration elsewhere, or delayed enrollment. In today’s competitive landscape, institutions with efficient, high-functioning enrollment processes have an advantage in prospect conversion. Our team will work meticulously to map each step of your admissions process, quantify prospect attrition in accordance with the steps identified, and develop recommendations that enable your institution to improve prospect conversion.
Optimization
We help institutions identify and break down silos, define and open bottlenecks, and appropriately structure service functions. Our processes help institutions realize maximum effectiveness while driving efficiency and collaboration that span disciplines and geographies. We help create streamlined processes that result in measurable outcomes for your institution.
OUR INSIGHTS
Preparing for Fall Semester in the Time of COVID-19
ARTICLE Preparing for Fall Semester in the time of COVID-19 Get the Insight For institutions of higher education, the 2020 Spring semester saw unprecedented disruption
Enrollment Trends During the Great Recession
WHITE PAPER Enrollment Trends During the Great Recession: What Can We Learn? Read the White Paper Historical trends have shown that recessions and economic downturns
Three Strategies to Recession-Proof Your University
Three Strategies to Recession-Proof Your University Get the Insight The last time the US was hit by a recession, the outcome for higher education was
Four Steps to College Success
Four Steps to College Success Four Steps to College Success In 2010, only 62.5 percent of high school graduates in the United States attended
National Higher Education Institution
National Higher Education Institution National Higher Education Institution The Cicero Group utilized stakeholder in-depth-interviews and a nationally representative quantitative survey of prospective students to produce
Learning as an Incentive: How Employers Leverage Partnerships with Colleges and Universities to Recruit and Retain Talent
Learning as an Incentive: How Employers Leverage Partnerships with Colleges and Universities to Recruit and Retain Talent Read the White Paper Attracting, developing, and retaining
MANAGEMENT CONSULTING
Cicero Group is a premier management consulting firm focused on implementing data-driven strategies for a broad mix of private, public, and social sector organizations across the globe. We work with top management to assess needs and provide data-driven decision support to capture and build value in a variety of industries and across a full range of organization structures.
We bring deep functional expertise in advanced research and analytics, strategy, operational excellence and trajectory transformation to identify and capture value for our clients. These are the pillars of Cicero Group’s overarching purpose: Help clients create and continuously deliver extraordinary results.