Telecommunications Company

The Cicero Group partnered with a telecommunications company to further its profitability, increase customer satisfaction, and optimize its advertising and communications campaign. Cicero’s analysis of customer lifecycle, product line correlations, and customer attrition drivers improved the company’s customer loyalty, retention, and satisfaction by implementing Cicero’s recommendations centered on analysis of customer lifecycle, product line correlations, and customer attrition drivers.

Cicero assisted with the company’s brand development and positioning by utilizing mystery shopping, in-depth interviews, and focus groups to develop a strategic plan to target sales force development, trade show participation, and trade periodical advertising. Cicero provided critical feedback to make minor but effective alterations to advertisements before a nationwide launch, and then measured the advertisements’ effectiveness on brand awareness and attitudes.