Trend Scouting: Driving Innovation Through Understanding Unforeseen Needs

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Developing a scouting mechanism to monitor, evaluate, and capitalize on market trends and developments is a crucial tool for organizations operating on the cutting-edge of product innovation. While some organizations may succeed by following trends, the massively successful ones are those that get out ahead of trends and establish themselves as true innovators

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Chad Berbert


Chad has expertise in serving the needs of international, public sector, technology, and healthcare clients of Cicero Group. He previously served as a U.S. Diplomat, working on trade, security, and economic development initiatives. He is a Lauder Fellow at the University of Pennsylvania and serves on the Board of Trustees for the Utah Council for Citizen Diplomacy